February 2021
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Grinina Irina, dk.ru
November 11 2020
“Everyone said it was impossible, but we did it”
CATERING BOX is a new trend
Familiar communications are moving online. It seems that today you can organize absolutely everything online - from a meeting to a large-scale event for several thousand people.
A little more than a month - and a series of New Year's corporate parties will break out in the country. Given the epidemiological situation, few companies will dare to go to a restaurant or a country club. But even without a full-time visit to entertainment venues, a corporate party can be fun, large-scale and unusual. It is easy to turn a New Year's holiday into a real immersive performance with the help of the new CATERING BOX project, created in collaboration with leading Russian catering companies.
CATERING BOX is an author's food support for online, offline and hybrid events in various regions in the format of a single catering box. As you know, events in offline format did not work out in 2020. So the idea arose to combine online and mass events.
The organizers of the project СATERING BOX decided to add festive treats and drinks to the virtual rooms . Dishes are developed centrally, and then they are prepared in every city where there is a local partner - a catering company. Thus, online buffet participants receive the same customized box sets at the same time.
Several types of "boxes" have been specially developed for New Year's corporate parties: New Year Box, which includes such culinary delights as pti-shu with salmon, chorizo with Provencal tapenade, etc. New Year Sweet Box with sweets - desserts and cakes. Such kits can be delivered even to St. Petersburg, even to Kazan, even to Novosibirsk - the geography of the project covers almost the entire country.
CATERING BOX will also help to treat participants of an offline party. Ready-made food sets for 5-10 people are at the service of customers. An interesting option: a waiter can be added to the meal, who will ensure that the guests' glasses are not empty and their eyes are hungry.
Another interesting option of CATERING BOX is the delivery of gastronomic gifts to customers and partners. The content of such a set may vary depending on the degree of generosity of the customer. The design of the box can be made in the recipient's corporate colors.
Well, the most original option is immersive catering, when the box is filled not only with delicious treats, but also with other elements - sealed probes with various flavors, cards, chips, etc. All these additional elements are used for the show hosted online by the host from the studio.
Such an immersive performance will bring together all the participants of the event, even a wide branch network, at one table. Due to the fact that the boxes contain elements that affect different senses, the holiday online will turn out to be truly emotional.
Editor-in-Chief Event.ru
This year, for most companies, unfortunately, the celebration of the corporate New Year in the usual format, when employees gather all together at the banquet tables, most likely will not take place.
But everyone wants a remote holiday no less, and HR departments faced a non-standard question - how to organize an event remotely, while making it interesting and involving, and most importantly, effective.
To solve this problem, the federal project CATERING BOX with the support of the Cinizelli Circus from St. Petersburg prepared a new CIRCUS format. Thanks to the delivery of the concept box in person, each employee becomes a full-fledged participant in the event and can not only enjoy the festive buffet, but also feel completely in the atmosphere of the circus - from the tastes of childhood to the smells of circus performances. Participants can learn first-hand about niche perfume recipes, and take part in an online workshop on creating a collective fragrance specifically for their company.
The circus is a bright cocktail of shows and impressions. To make the feeling of the holiday online 100%, CATERING BOX in collaboration with Oksana Chernyshova, President of the Guild of Perfumers of Russia, prepared for the participants of the online event the notes of the circus familiar to everyone since childhood - limited perfumes with the smell of metal, sawdust and makeup ..._cc781905-5cde-3194-bb3b- 136bad5cf58d_
A line of 13 unusual fragrances was created specifically for the Fontanka Circus and dedicated to its grand opening, which took place on December 26, 1877. Perfumers claim that this is exactly what the audience who came to the first circus performances smelled like, and the main fragrance of the collection is called Cinizelli Circus.
For an adult, the circus is a firework of emotions. We come there to be little boys and girls again for a few minutes. We come, plunge into the magical world and learn the tastes and smells so familiar from childhood - cotton candy, Coca-Cola, popcorn, cracker smoke ...
To date, the geography of the project includes more than 70 cities in Russia, Kazakhstan and Kyrgyzstan, as well as several European countries. The project partners - the country's leading catering companies - have united into a single network with the goal that, regardless of geography and time zones, participants simultaneously, in different regions, receive exactly the same box content and branding in identical packaging.